Studies show that data decays at about 2% a month all organizations need to work from reliable information while ensuring that the integrity of information and consistency of data is constant across different applications. Microsoft SQL Server 2012-2014 Master Data Services is a powerful feature designed to help an organization create a structure and hierarchy for data, so that data collected and used across multiple departments, silos and databases is standardized and aligned. This ensures that different databases are interoperable. When combined with Data Quality Services and Excel a complete end to end system is available.